Thursday, 9 September 2010

Over before it started?

Tesco and Asda's Flying Jackets

Topshop's Flying Jacket

Burberry's Flying Jacket

Flying jackets are everywhere- from full page pictures in Stylist magazine to the front cover of Vogue’s October supplement. On every single trend report/ must have and high street store’s home page. When Topshop’s first flying jacket drop hit two weeks ago, they sold out in a matter of hours and were trading hands for double the price on EBay the same day. From the moment Burberry sent them down the catwalk in February the seemingly unanimous decision was taken that they were to be A/W 10’s MUST HAVE.

Unfortunately, the temperature has not dipped below 15 degrees and I am already bored, yes that’s right, bored of them. I have reached shearling lined aviator jacket saturation point, and its not even mid September. If I wanted one in February, I don’t now, and you know why? Florence and Fred at Tesco and George at Asda have theirs in store, the vintage stores have rails of the things, and every high street store worth mentioning has a version, and guess what? They are all the same, one for every budget, every women, no matter their income, all-walking round, looking the same. I feel for Burberry, I do- their key piece for A/W has been diluted, what should look new and exciting now looks tired, old and predictable.

The problem is, and I hate to say it, the democratisation of fashion. Before the days of live streamed shows, catwalk pics on, front row bloggers and endless real time tweets one had to wait until September to know what the trends were for Autumn- this year, by the time the magazines reported them, I knew them. And so did everyone else. Reaction had been monitored, focus groups taken and every buyer came to the same conclusion: Flying Jacket = Commercial Success.

I love that I have the opportunity to watch all the shows and see all the pictures from fashion week, I do- its just, where before I thought the British High Street maintained a safe distance from designer rip offs and trends, now I just see it as watered down, cheaper versions of the same thing, and it makes me sad.

P.S I am buying a grey or navy cape as this years winter coat. Hopefully with gold hardware.


  1. I feel the same way but I have to admit I have got myself a honey coloured one which I feel is a little different. Good luck with your cape search xoxo

  2. Sophie!!! Loving your blog... Haven't seen you in forever, how are things??

    Totally agree with paragraph 3, there is no surprise in fashion anymore.

    If you get a chance check out my new blog...

    The Boy Who...