Sunday, 13 September 2009

Vogue's Fashion Night Out

Fashion's Night Out, organised by Vogue was touted as "A global celebration of fashion" with similar events happening in 12 other cities across the world.

Curious about this, and unsure of what would actually be happening I got off the tube at Oxford Circus after work to investigate. Topshop was the first stop, and apart from a board saying it was Fashion's Night Out and a small section of 'Vogue Edits' there was not much else to suggest the glamour and celebration promised. In fact, the highlight was spotting Noel Fielding browsing the leather trench coats.

Disappointed, I made my way to New Bond St, which at first sight looked sad and deserted and going into an abandoned Fenwicks did nothing for my mood.

Then, with a champagne reception at Bally and one of the Vogue staffers milling about and yet more champers and Vogue cupcakes at Follie Follie things were looking up. Anya Hindmarsh had cocktails and the opportunity to be photographed your favorite bag and the chance of winning it. Unfortunately, my photo was terrible so I stand no chance of a free bag.

Once I got down into Bond Street it was a whirlwind of fabulous drinks receptions and a real party atmosphere. Mulberry had amazing berry cocktails and prize draw (which I did not win), Jimmy Choo had Kanye West blaring out the speakers and scrummy Margaritas, Longchamp had a singer in the window, good old Vivienne Westwood served delicious canapes and gin and the Burberry party was the busiest, filled with the most stylish people and celebs with a queue for the early parts of the evening.

I had a truly fabulous time and thought that all the designer stores really made the effort to make it a great night. Bond Street retained its air of exclusivity, even though the event was open to all. It was a rare opportunity for fashion wannabes to glimpse the glitz close up, I truly hope there will be one next year as it is the perfect way to ring in the new fashion season in style.

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